Financial News

Symrise Funds Indie Fragrance Brand

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By: TOM BRANNA

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Phlur, the Austin-based fragrance startup, has closed its Series A funding round, after setting a target of $6 million in financing. The round was led by Symrise, a global supplier of fragrances and flavorings. This is Symrise’s first investment in a fragrance brand. Launched in 2016, Phlur says it has reinvented how to discover and experience fine fragrance, leading the category with what it calls a radically transparent approach to formulation. The brand offers an online discovery experie...

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